Director, Patient Marketing

Milestone Pharmaceuticals is an equal opportunity employer. This position will be in Charlotte, NC.


At Milestone, we are aspiring to introduce a paradigm shift for cardiac therapy.  We are focused on developing treatments for self-administration outside of the emergency department or hospital setting for patients with acute episodes of paroxysmal supraventricular tachycardia (PSVT) and atrial fibrillation (AFib), as well as other episodic cardiovascular conditions

Beyond our science, we are a team guided and driven by our core values.  Patient needs are continually upheld as our guiding light.  Our teamwork is strengthened in an environment in which we support, challenge and care for each other while having fun and celebrating our achievements together.  We maintain an entrepreneurial mindset that places high value on grit (courage and resolve).  Decision making is based on evaluating information and the merits of the idea.  We act individually and as a team with humility, empathy, and unwavering integrity.

We want the best talent combined with high passion to continue on our journey to find cures and motivate change.  Just imagine the possibilities of this team, and what we can do together.


Reporting to the Vice President of Marketing, the Director of Patient Marketing will be responsible for building and executing patient marketing strategies for the launch of etripamil in the US market.  The successful candidate will be a foundational member of the marketing leadership team and responsible for marketing to all external customers as well as leading agency, commercial partner/vendor relationships, and leading cross functional collaboration. In addition, the Director of Patient Marketing will help to build and work closely with all key commercialization functions, including Medical Affairs, Market Access, Commercial Operations, Regulatory Affairs, Finance, and Human Resources to ensure organizational alignment with the patient marketing strategy. Although primarily focused on the launch of etripamil for the PSVT indication, the Director of Patient Marketing will also contribute to plans for future pipeline assets as well as life cycle activities for etripamil.  The successful candidate will ideally be willing to relocate to Charlotte but could also work remotely if they can commit to frequently commuting to attend key organizational and planning meetings with their peers.


  • Developing and implementing effective patient marketing strategies for the launch of etripamil that are executable, easily communicated, and clinically supported
  • Building a robust operational go-to-market strategic and tactical execution plan directed at PSVT patients in the U.S.
  • Developing and executing a multi-channel disease education program targeted at key external patient stakeholders
  • Developing and executing a multi-channel HCP-directed product promotional plan, inclusive of DTP, to drive appropriate U.S. demand for etripamil at launch and beyond
  • Designing easy to understand instructions for use (IFU) for patient training on optimal use of etripamil nasal spray
  • Collaborating closely with Market Research to incorporate research insights into the development of key market development and branded promotional initiatives; adjust content as needed based on customer insights, and performance against internal KPIs
  • Interacting in a professional manner with patient advocates and/or HCP experts (doctors and nurses) to acquire insights and feedback on educational content through appropriate channels such as advisory boards and conferences
  • Partnering closely with Medical Affairs to ensure scientific and medical accuracy and strategic alignment
  • Building and maintaining budgets and project plans for all responsible tactical workstreams to ensure timely delivery within financial constraints
  • Embodies a can-do entrepreneurial mindset with a willingness to both lead and support key company initiatives;
  • Builds partnerships and creates a culture of collaboration and high performing teams that fosters open communication, constructive feedback and organizational flexibility;
  • Builds strong relationships with peers and cross-functionally with partners outside of team and/or organization to enable higher performance;
  • Combines a welcoming and caring personality with a positive, enthusiastic attitude;
  • Demonstrates high ethical standards and integrity, including demonstrated adherence to all corporate, compliance, and regulatory guidelines and procedures;
  • Learns quickly and adapts rapidly in complex and/or stressful situations, with ability to manage multiple and shifting priorities;
  • Raises the bar and is never satisfied with the status quo by asking questions and challenging appropriately;
  • Creates a learning environment and is open to suggestions and experimentation for improvement; and,
  • Embraces the ideas of others, nurtures innovation, and manages innovation to reality.


  • Candidate must have at least 5 years of pharmaceutical or consumer marketing experience
  • BA/BS degree
  • Depth and breadth of experience in patient/consumer directed-marketing in both personal and non-personal promotion
  • Experience in planning, developing, executing, and quantifying ROI for multi-channel direct to patient campaigns
  • Self-starter; able to drive multiple workstreams simultaneously and prioritize efforts to achieve objectives with minimal direction
  • Strong analytical skills and ability to translate qualitative and quantitative insights into actionable strategies and/or tactics
  • Ability to influence without direct authority and work effectively with cross-functional partners including but not limited to medical affairs, commercial, analytics, market access, legal and regulatory
  • Experience presenting and simplifying complex topics for senior management
  • Can operate and thrive in a high paced and lean environment with minimal structure/processes
  • Extensive experience developing and managing budgets and timelines
  • Recent success in a US launch desired
  • Experience in building markets (first to market)
  • Cardiology experience
  • MBA or advanced degree
  • Diverse background in Commercial functions

*Candidates who live and/or can relocate to Charlotte, NC in the future are preferred. However, this position can be filled remotely. All qualified candidates are encouraged to apply and will be considered.

Covid-19 Vaccination Policy: All Milestone employees, regardless of work location, must be fully vaccinated for COVID-19. This requirement includes a booster dose once eligible. Requests for exemption for medical or sincerely held religious beliefs will be considered.

EEOC Statement: Milestone believes in a diverse environment and is committed to equal employment opportunity for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Milestone will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

To apply, please visit the Milestone Pharmaceuticals LinkedIn Careers page